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Showing posts from January, 2019

Features and benefits can make or break a deal

I am often told fitness is too “expensive.” When I ask people if they would be interested in joining me in my online accountability groups and to complete a test group of a new program, their first question is typically, "How much does it cost?"  I get it.  I prefer to get the best price on the items I buy.  I use coupons and love a great sale.  However, rather than asking for the cost first, I want to know about the product or package and what it includes.I also think about how often I will use the item and consider that in the cost.  So when I looked at the cost of joining the online accountability and test group, I looked at what's included in the package: Online Accountability group for support and motivation 1 year access to 1000+ workouts 1 month supply of meal replacement shakes or energy juice and recover drink to limit soreness Optional Step Nutrition Guides Getting Started Guides Wall Calendar/Tracker Cooking shows and recipes Meal pla...